Sky Television

Sky Television offers a multitude of services to millions of subscribers both in UK and in the world: they have it all from cultural events and entertainment shows, movies and interactive opportunities, to news, sports and great documentaries at a high video and sound quality. Rupert Murdoch founded the four channels of Sky Television in 1989, but it merged with its competitor British Satellite Broadcasting in 1990 and it changed the name into British Sky Broadcasting. The reason for the merge was the financial trouble of both corporations, but loss remained with them for a while after uniting their forces too. The management reorientation and the creation of a subscriber base allowed for the gradual recovery of the losses and even the making of profit in the following years. The new Sky Television turned into a success.

Sky Television represents the largest subscription-based TV service provider in the UK that broadcasts for around ten million of British and Irish homes. The headquarters of the company are in Osterley, London, with the uplink with a direct connection to the satellite located just outside Southampton; yet, most of the Sky Television departments are concentrated in Livingston and Dunfermline, Scotland. Changes came over the years with modifications not only of the departments but of the packages offered to the consumers too.

The user gets access to the channels broadcast by Sky Television by means of the Sky digibox with or without personal video recorder included. Ratings indicate that this complex set allows one enough freedom as when having a personal channel at one's disposal. It was with the introduction of the interactive TV services that Sky Television gained even more popularity, thus viewers could even select what cameras to watch through during sports events for instance. There are 160 free radio and TV channels different from the subscription channels that are accessible via satellite, and they all fall in the Sky Television sphere of influence.

The For standard packages, a Sky Television subscriber has to pay somewhere between £16 and £21 per month without any of the premium channels included. The variation results from the program combinations the users select. Superior options cover Sky World, Sky Movies and Sky Sports, but such a Sky Television package costs £45. As for the technical requirements, they are basic: the satellite system has to be pointed in a certain direction but it is for the installation team to take care of, and the system needs to include a Sky box with an active viewing card. For the payment terms, you simply need to have a credit card, preferably Eurocard, Visa or Mastercard.

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